Kanda River Limited - CRM & Retail IT

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CRM & Loyalty Design/Retail IT Expertise

eCRM

	Experience as eCRM Manager at adidas Japan
	Aggregation of disparate consumer/customer databases
	On-line sales account (i.e., non-consumer) management CRM

Developer of adidas’ pioneering Loyalty program

	Developed from scratch adidas’ first real CRM/Loyalty program, pilot successfully launched in Korea in Spring 2007.
	This innovative program features a Loyalty card on the mobile phone and a backend run by experienced Loyalty ASP, tightly integrated into Fujitsu POS system and PLU.

End-to-end CRM/Loyalty design and implementation

	Business case
	Strategy
	Partnering
	System development and integration
	Segmentation
	Benchmarking
	KPIs
	Analysis (e.g., RFM, etc.)
	Data mining
	Options for biometrics and psychometrics

Full retail back office system design and implementation

	Item Mgmt/Master Data
	Price Management
	Purchase Order and Vendor Mgmt
	Inventory Management
	Allocation
	Replenishment
	Return/Transfer Mgmt
	Reporting
	Store Ops/advanced POS
	Store Receiving
	Staff Scheduling
	Space Management (incl. Planograms)
	Assortment Planning
	Markdown Planning/Simulations
	Logistics
	Advanced traffic analysis/eye-ball counting
	Store layout optimization (a la Paco Underhill’s Why We Buy: The Science of Shopping)
	In-store touch screen video systems, kiosks and “recommendators”